Wednesday, June 16, 2010
Karate Kid
Sunday, June 13, 2010
Volkswagen tries to woo India
Volkswagen Phaeton
German Engineering. Handcrafted Luxury.
The super luxury car from the stables of 'people's car' is a masterpiece of perfection, and what can you compare it with? Obviously, not just India but world acknowledges the beauty of Taj Mahal as symbol of eternal beauty and power, and of course to a large section of population, of love. The ad is very pleasingly photographed with Taj in the back ground colors of sunset, and an elderly couple told about the Taj by a tour guide(a perfect representation of half knowledge guides, both in English and History). He says that the Taj is hand crafted to perfection by many master craftsmen in the heydays of Mughal empire for the great Emperor. And then, the video shifts to the parts of Phaeton being assembled by hand, showing the beautiful car in its glorious black form, by Volkswagen engineers. And then they say, “Dear Emperor, You car is ready”
Volkswagen Beetle
German Engineering. Recreating Legends.
The car which transformed world with its idea about style, came from Germany and not Italy. The Beetle evolved and sustained its many avatars with aplomb against time and tradition. The latest ad shows just that. A beautiful girl,(I would have wished to see a better 'model', but they wouldn't risk their career with such an ad) enters a hotel and sits on a table where the waiter lays down a choice meal, and asks, 'Are you expecting anyone?” And she says negative as the camera takes the wide shot of the table which is laid with a meal for many. She goes on to a gluttonous spree. The tag line says, “The curves are back”
Volkswagen Polo
German Engineering. Made in India.
The car with which Volkswagen takes on mighty Maruti Suzuki in its own turf is the Polo. The small car is touted as the perfect car for Indian conditions, with Indian mentality taken into consideration – of mileage, service and spares; the three trump card of Maruti which always beats its opponents hands down. Couple of ads which illustrates its mileage and durability against Indian conditions matches the wit, but still this is the bleakest of all ads. This is supposed to take the middle class mind by storm, and sadly these ads lack the spark which is needed to fire that. The middle class doesn't identify themselves with the rural background and conveniently forgets those roots, and majority would never even know that there is rhinos in India, let alone a species called Indian Rhino. Sad to say, these ads are a big thumbs down.
“Engineered for India”